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Vinidea is a micro-enterprise founded in 1999. It is specialized in dissemination of technical knowledge to all segments of people involved in vineyard management and winemaking (viticulturist, owners, managers, winemakers, workers). The company is secretariat of SIVE (Società Italiana di Viticoltura ed Enologia), an Italian non-profit association gathering about 500 winemakers and wineries.
Vinidea has organized several hundred technical events, in Italy, France, Spain, Portugal, Germany and outside Europe: training courses (237), seminars and congresses (65), educational tours (50) in most of the wine countries of the world. Among these, the congress Enoforum, hold every two years in Italy and counting around 1000 attendees, is now representing the biggest congress of that country.
One edition of Enoforum has been also successfully realized in Montpellier, France, in 2008. Through a partner company, Vinidea will organise the same event in Portugal, in 2012. Vinidea is publisher of the journal Infowine (Internet Journal of Enology and Viticulture, ISSN 1826-1590), edited in 6 languages and read by 50,000 wine professionals worldwide. The journal has large readerships in Italy, France, Spain, Portugal, Germany, Argentina and USA. European wine professionals accounts for about 2/3 of the total readership. The database includes more than 25,000 e-mails adresses of European wine industry stakeholders who regularly receive Infowine newsletters and information.
Vinidea activities also include consultancy in communication and marketing, and market surveys for the B2B wine business. Vinidea was involved in regional (GEFERTO, 2003, Tuscany) and national (EUVINBIO, ongoing) research projects, and was in charge of the dissemination activity. It was partner of the FP6 STREP ORWINE (2006-2009), with the role of assistant Coordinator.